Our Identity

Branding anything, let alone football team isn't an easy task. We'll just start with that.

What we want to do is build something that people will understand and can believe in.

The name was a straightforward process.

Sheffield has seven hills, just like Rome, so we figured we'd take our identity from that.

The hills represent the constant challenges thrown at us in life, and the club that constant good, the thing helping us through it.

With our name marked down, the next step was to look at logo's, colours and trying to piece it all together.

So here's some of the hard work we've put in... Here's a look from our brand book.

We hope to have merch available soon